Data Analytics and Business Strategy: What I learned from my MBA in Data Analytics
Data lays the foundation of effective business strategies in the modern digital era. Departing from intuition-led decision-making and gradually moving toward more data-informed decisions, data essentially informs business decisions. This evolution has reshaped how businesses make decisions, plan, and innovate. A career in MBA Data Analytics positions professionals at the frontlines of this revolution where data becomes a strategic advantage for the business. Symbiosis College’s Pune MBA has this course, which opens the gates to such intuitive careers. From Intuition to Data-Driven Decisions The traditional business approach has been intuitive, based on experience. Although experiential knowledge is valuable, data analytics could have been more efficient and proactive. Data analytics is evidence-based; therefore, business decisions can be based on truthful real-time information. For instance, while marketers may often guess customer preferences, businesses can analyse a train of...